Digital TV Customer Satisfaction Awards 2008

Digital TV provider Sky beat rivals Freeview and Virgin Media to win the best overall satisfaction category in this year’s uSwitch Digital TV Customer Satisfaction Awards. Sky came first with a customer satisfaction rating of 76%. However, it was a close result with Freeview and Virgin Media coming in second and third with satisfaction ratings of 72% and 68% respectively.

"Choice of channels is excellent; picture quality (especially for HD) is superb, so very happy with service." – Sky customer

"It does exactly what it should: a limited number of free digital channels with no need for a dish, or a cable connection." – Freeview customer.

"Good service, excellent support, lovely set-top box with hard-disk, very good continuity of service, very good customer support and tech support." – Virgin Media customer

uSwitch can help you switch to an award-winning Digital TV provider today. See what digital TV package would work best for you, and what's available in your area.

Every year uSwitch commissions the independent research organisation YouGov to carry out a survey of the UK communications market and this year is the first time we have included Digital TV providers. The survey was conducted online in January 2008 and received 9,897 Digital TV respondents from YouGov’s extensive panel, which covers adults of all ages, socio-economic groups and regions of Britain.

Respondents answered several questions including; what sort of customer service they received and whether they thought their provider gave them good value for money. uSwitch then calculated the results for each provider, in each category, based on the proportion of customers who expressed satisfaction. For statistical validity, results are only recorded where a supplier had more than 175 responses.