Orange has launched a major offensive in the broadband market with a new advertising campaign.

The £5 million multimedia campaign will be aimed at promoting its new landline and broadband packages and will focus on the importance of the home in people's lives.

Commenting on the launch of its new services, Eric Abensur, vice president of Orange Home UK, said: "With the launch of our landline service and new broadband packages, Orange is able to meet a household's complete communication needs. Landline and broadband can all be taken care of with a single bill and you have one port of call from customer services."

Orange is also planning to unveil a digital television service over the internet, which is aimed for launch by the end of the year.