Jump to navigation
BE news

Broadband provider Be has been cautioned by the Advertising Standards Authority (ASA) for offering a service that no longer exists on a social networking site.

The package in question was the Be Lite tariff, which offered a 24MB connection for £14 per month.

A complaint was made to the ASA by a customer who followed the advert through to the company's website, only to find the offer was no longer available.

The product was replaced in August 2007 with the Be Value package, which offered an 8MB connection for the same price.

The ASA ruling stated that it was "Be's responsibility to ensure that product changes were communicated promptly to online media buying agencies".

Be has assured the ASA that in future advertisements will accurately reflect products offered by the company, an action which was welcomed by the advertising watchdog.

The core principle of the organisation is that advertising should not mislead, cause harm or offend.

Be was cautioned on the grounds of misleading customers.

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest Comments

  • Cancanman 13 hours ago EE's 4G coverage reaches... chris conder, 2G refers to digital phones released a bit before smartphones so, in fact, most rural towns...
  • Chris Conder 1 day ago EE's 4G coverage reaches... in fact in most rural areas they don't even get 2G yet. let alone 3 or 4G.
  • Chris Conder 1 day ago EE's 4G coverage reaches... same portion of the population who can get broadband. 90% of the UK land mass still b0rked, with millions...

Search news