Telecoms provider BT has announced the launch of new technology that it says will allow customers to use internet phone services easily.

As part of its new CallFlow technology, internet users will be able to make calls and hold video conferences online easily and quickly.

CallFlow is a service that can be used by web developers to integrate internet-based telephone services into their website just by adding simple coding to their site design.

BT asserts that in terms of inital set-up procedures, it will allow companies to offer phone services in seconds rather than weeks.

JP Rangaswami, managing director of service design at BT, said: "Our web services allow developers to harness BT's multibillion dollar investment in the 21st century network."

Mr Rangaswami added that it showed the company's commitment to providing internet users with cutting edge services.

Internet phone services are becoming increasingly popular with broadband users, with VoIP News citing a recent survey by Telegeography recording 28.9 million users of such services throughout Europe in 2007.