Following a recent report on European broadband penetration, one publication has commented on how the market looks for consumers.

Public Technology explains that in 2007 consumers benefited from cheaper broadband prices and improved choice between suppliers, with increased market competition - particularly among mobile broadband providers - driving down prices.

"Apart from lower prices, consumers benefited from increased platform competition such as mobile broadband and higher-speed fixed services, particularly over fibre," the resource notes.

Furthermore, it finds around 16 per cent of those living within the EU who own a PC are using their broadband connection to make calls over the internet using broadband phone services.

With the publication of the report last week, telecoms commissioner Viviane Reding insisted that the European Regulatory model aimed to further increase growth and competition in the marketplace, adding that last year's results showed that this was paying off.