Sky's new broadband TV catch-up service has surprisingly been under-advertised, according to one expert.

Murad Ahmed of the Times said that the service, which is now open to both Sky TV contract holders as well as non-subscribers, has not been given as much of a fanfare as could have been expected.

Reviewing the Sky Player, which allows on-demand access to a number of channels only previously available on TV, Mr Ahmed said that he is impressed with the quality of the content.

"The lack of an advertising blitz for the Sky Player is actually a tiny bit baffling, because after trying it out for the past few days, it is a superb offering that deserves a lot more buzz," said Mr Ahmed.

However he suggested that the price of the package could hamper sales to begin with.

Continuing: "It may remain something of an undiscovered gem, although one that probably has to come down in price considerably before the masses choose to use it."

Channels currently available on Sky Player include Sky Movies, British Eurosport, National Geographic Channel, Sky News, the Disney Channel and Sky Sports News.