Music could become an accepted part of broadband bundles in the same way as telephony and TV services, one expert has suggested.

Speaking to the BBC, Universal International's senior vice-president for digital, Rob Wells, has highlighted services such as Sky's soon-to-be-released broadband music service as evidence of a growing trend in downloads as part of bundles.

According to Mr Wells, products are changing "away from the per-transaction model, where they buy a body of work and into a subscription model where they pay for access to all music".

He added: "That subscription could be bundled into the cost of a mobile phone contract or a broadband connection."

Sky was recently reported to be in talks with Omnifone to offer its music subscription service to customers – the MusicStation Next Generation package is already available to Vodafone mobile broadband customers.