PlusNet has launched a standalone broadband deal priced just £5.99 per month as part of a shake-up of its offerings, as the internet service provider (ISP) looks to become the first choice of cost-conscious consumers.

For their £5.99 monthly outlay, PlusNet Value customers get a connection speed of up to 8Mb, an inclusive wireless router, 24/7 award winning customer support and a monthly usage allowance of up to 10Gb – with no connection charge. The minimum contract length is 18 months, with customers also liable for a £6.99 payment to cover postage and packing for the router. PlustNet Value customers can choose whether to retain their BT Broadband phone line or opt instead for a PlusNet line. This is priced at £9.75 per month.

The deal marks the latest move from UK ISPs to court consumers who are struggling in the face of the credit crunch. TalkTalk, for instance, recently granted its existing customers a payment holiday from their broadband and home phone payments during which time they receive a basic service.

Anthony Vollmer, PlusNet’s chief executive officer, said: “People are determined to keep their access to the internet via broadband come what may. The web is probably the best job research facility ever invented and, combined with its ability to track down shopping bargains, is the ultimate weapon for families against the current downturn.

“PlusNet’s goal was to make sure that people across the UK could still have quality access to the internet at an absolutely rock-bottom price they won’t find elsewhere. PlusNet Value achieves this by ensuring broadband is there when customers need it for the internet services they cannot do without.”

PlusNet has also launched its new PlusNet Unlimited deal. This is priced at £11.99 for the first three months and at £15.99 thereafter. Those signing up for it will get all the benefits included in PlusNet Value but with unlimited usage on top. This is also subject to an 18-month contract.

However, the price points for both the PlusNet Value and Unlimited offers only apply for customers who live within areas covered by the company’s local loop unbundling (LLU) network. Those outside it who are on the Value plan pay £5.99 for three months and £11.99 per month for the remainder of their contract. Meanwhile, non-LLU customers who opt for the Unlimited deal pay £11.99 for the initial three months and £19.99 thereafter.

The PlusNet Pro deal is unaffected by the revamp and remains priced at £19.99 per month over a 12-month contract. This entitles customers to a download limit of 15GB.