In the week that Ofcom cleared the way for progress on the roll out of networks capable of delivering super-fast broadband, we hear that one part of the country at least is already enjoying next-gen connections. According to reports, Wembley City, a new development a corner kick away from the national stadium, is equipped with a service capable of delivering speeds of 100Mb.

Dubbed Velocity 1, the service is at the heart of the regeneration of the area, which in all honesty has never had to much to recommend it bar its being the official home of English football. When residents move into their new homes they can switch on the super-fast broadband service, along with digital TV and phone by making a single phone call.

The story has run in news sites you’d expect, such as Techwatch and local papers, but crucially has also made the BBC site. In short, it has proved a remarkable bit of PR for the local authority and for Quintain - the property investment and development company who undertook the work.

In this respect it seems that if you want to get ahead and publicise your new redevelopment project there are few ways better than investing in a super-fast broadband network. Whether, it’ll bring new businesses to the area as well as boosting demand for residential accommodation has yet to be seen. But it certainly can’t hurt, that’s for sure.