Virgin Media has announced the removal of the installation fee for all of its broadband packages.
Designed to make the programme "even more attractive to consumers", this alteration to the pricing structure was implemented on Monday (April 27th).
Virgin Media broadband packages are available from as little as £5 a month and the company claims to offer up to 10Mb fibre optic broadband that is "twice as fast" as rival services.
In addition to the free installation announcement, Virgin Media revealed that it is offering its V+ box for only £49 until Thursday (April 30th).
The package includes an array of features, such as the ability to pause, rewind and record live TV.
Customers will also be able to record two shows while watching a third and record "an entire series".
The V+ box is usually priced at £150, so the offer allows consumers to save just over £100.