Packed with pulsating action, Unreal Call of Brothers 5: the Road to Broadband Heaven also plays with the conventions of fragging so cleverly that it may actually be the world’s first-ever post-modern shoot-‘em-up. And FYI, that’s a phrase I didn’t think I’d ever utter.

But what’s the tie-in with broadband, you say? Well, the game is actually themed around the broadband connection problems commonly faced by online gamers – frustrating response times for, instance. As a result, it smashes home – in a shower of hot lead – exactly why Be's faster services make it the only choice of broadband supplier for anyone who considers themselves a gamer.

We’re of the opinion that is one of the most, brilliantly targeted and creative campaigns from a broadband provider yet. But what do you think? Tell us below.