In a survey conducted by the broadband provider, one in three people make their Facebook profile public. That means that anyone can access gen such as dates of birth and email addresses.

At the same time the sample group also admitted to being concerned about privacy. Overwhelmingly so, in fact, with 97 per cent confessing that they weren’t best pleased about information being freely accessible.

The figures underline a strange quandary in our attitude to online privacy, swaying between ultra-cautious to the point of paranoia and being blithely uncaring. Furthermore, the study also suggests that before we grouse about the likes of the security risks posed by the likes of Google Earth, we should take a look in our own backyards first.