TalkTalk has bright, light new ad campaign
Posted 13th August 2009 at 5:10pm by Oliver Folkard
A new advertising campaign that features the work of a photography expert who deals with light graffiti is to be launched by TalkTalk.
Michael Bosanko, who uses coloured light from various torches and long exposure shots to produce images in which he appears to 'draw light', has helped to created the campaign for the broadband provider.
A series of images was released yesterday (August 12th) to mark the start of the TV campaign, which is due to launch on Saturday.
The photos were taken in five cities across the UK over one weekend, including London and Newcastle.
Mr Bosanko revealed that while it was a bit of a rush to get all the images taken in two days, the end result was worth it.
He said: "It has to be really dark to take the pictures, in order to give me as much time as possible to create each image. Street lights are a big headache as the shot immediately begins to brighten up when the lens is open so I have to work really fast."
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