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- Four out of ten Brits would not move to a house with poor broadband service

- Six out of ten Brits admit “broadband envy” of neighbours

- Top 10 Broadband launches the UK’s first ever speed test showing your neighbours’ broadband speeds. Take the test and see your neighbours’ speeds here: Top 10 Broadband Speed Test

Broadband speed is becoming a key factor in where Brits choose to live. That’s according to a new survey from Top 10 Broadband, which today launches the UK’s first broadband speed test that allows you to see what broadband speeds your neighbours receive.

Research by Top 10 Broadband, the UK’s most popular broadband comparison website, found that broadband speed is a more important factor in choosing where to live than the proximity to a local pub. Furthermore, four out of 10 (39%)* respondents said that poor broadband speed and patchy network connection were likely to actually put them off moving to a new area.

The research also revealed that the British public is suffering from broadband envy. Six out of 10 people (60%) admitted that they would be annoyed and envious to find out a neighbour was receiving faster speeds than them.

Now with Top 10 Broadband’s new StreetStats™ technology, users can see their neighbours’ broadband providers and connection speeds for the first time. By presenting speed test data Top 10 Broadband has collected on an interactive map, it is possible to zoom into your postcode area and see the broadband providers people are using on your street – and the speeds they are achieving.

Alex Buttle, Director at Top 10 Broadband, said: “Until now broadband speed tests have only let you check your own speed. This is the first time everyone will be able to see what speeds their neighbours are getting and which broadband providers they are signed up to.

“As our broadband StreetStats™ show, despite all the competition between the major UK broadband providers there’s still huge variation in the speeds their customers receive - even on the same street. Our new speed test makes the broadband landscape more transparent than ever.”

Top 10 Broadband has already added 170,000 speed tests to its map and expects to collect over two million by the end of the year.

Key features of Top 10 Broadband Speed Test include:

Broadband StreetStats™

StreetStats gives you the ability to view broadband speed test results on your own street, with ground-breaking interactive speed maps. Users can zoom and pan around a Google map exploring the broadband speeds of any street in the UK.

Compare providers

The new speed test enables users to find out who’s the fastest provider through interactive speed maps, graphs and analytics. Instead of meaningless national averages, the comparison tools only shows you data based on tests run close to where you live.

Speed Trends

Speed Trends provides the ability to check out all the major UK broadband providers’ average speeds in any area over the past three, six or 12 months and compare them against each other.

Time Trials

Time Trials shows what a users’ speed means in everyday life – showing how long it takes to download an album from iTunes or upload holiday photos. This helps users make sense of megabytes and megabits.

Take the test and see your neighbours’ speeds here: Top 10 Broadband Speed Test

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  • Research conducted amongst 2000+ UK adults by ICM Omnibus 25th – 27th September 2009

Notes to Editors:

Top 10 Broadband is the UK's most popular dedicated broadband comparison site with over 12 million visitors per year.

The award-winning website offers a range of comparison tools and customer reviews, allowing users to make quick and easy broadband buying decisions.

Links

Top 10 Broadband Homepage:

Top 10 Broadband Speed Test:

Contact us:

Alex Buttle

Top 10 Broadband

alex@top10.co.uk

020 3170 8041

Pete Marcus

Citigate Dewe Rogerson

Peter.marcus@citigatedr.co.uk

020 7282 2815

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