PlusNet has extended its offer to provide phone line installations at a reduced rate for broadband subscribers.

The UK-based internet service provider will continue the promotion, which launched last month, until January 31st 2010, it has announced.

Consumers and businesses are able to benefit from the offer, which allows them to pay just £49.99 to have a phone line installed.

According to PlusNet, this is just half the wholesale cost, and there is no catch – just a ten-day notice period for users wishing to cancel their subscription.

"If you need to, now is the perfect time to get [a line] installed," the company stated.

"Remember, you get a regular monthly discount for every person you refer to us who goes on to become a customer."

Earlier this year, the firm was named the Best Value Home Broadband provider at the 2009 Top 10 Broadband awards.