Fibre-optic broadband provider Virgin Media is aiming to bring the world wide web to TV screens across the UK through a new deal with TiVo.

The internet service provider has revealed it is to work with its new partner to develop a converged television and broadband interactive interface that will play a key role in its next generation, high-definition set-top boxes.

It is hoped the technology will make the devices "a one-stop shop" for home entertainment, with access to live TV, on-demand content and online videos.

Neil Berkett, Chief Executive Officer of Virgin Media, said its strategic partnership with TiVo would have the same impact on the TV market as the company has had on broadband.

"The superiority of our fibre optic network combined with TiVo's capabilities, will allow us to offer consumers the most significantly advanced and compelling TV service available in the UK," he added.

Virgin Media also recently confirmed the launch of dynamic advertising on its on-demand TV platform.