Sky plans 'hassle-free' route to 3D digital TV
Posted 7th January 2010 at 10:53am by Ewan Taylor-Gibson
Sky is hoping to make the launch of its 3D broadcast service as "hassle-free" as possible for those who have taken up its broadband and digital TV bundles.
The company has revealed that its existing Sky+HD set-top boxes are already equipped to receive the service, so subscribers will only have to upgrade their TV sets when it launches later this year.
It has also been confirmed that the service will be compatible with a range of 3D-ready TVs that are set to be launched by the likes of LG, Samsung and Panasonic during 2010.
Brian Lenz, Sky's Director of Product Design and TV Product Development, said the company and manufacturers had taken the initiative to ensure a smooth launch.
He added: "By working together with set manufacturers, we want to provide a hassle free way for consumers to enjoy 3D TV."
News about the imminent launch of the 3D service has come after Sky confirmed that high-definition channels from E4 and renowned film studio MGM have been added to its digital TV platform.
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