The Apple iPad has been described as "a game changer" by a leading media executive.

Bob Iger, chief executive of Walt Disney, said the device would open up new multimedia opportunities for broadcasters and consumers over the coming months and years.

He claimed that programme content from Disney's ABC and ESPN networks could be offered to users of the slate device.

So while consumers may be looking forward to mobile broadband access through the iPad, it seems that enhanced on-demand TV services will be another likely option.

Mr Iger added: "The interactivity that it will allow as a portable device with such a high-quality screen will enable us to develop a product that's different to what we see on internet-connected computers and TVs."

In further good news for consumers, Credit Suisse analyst Bill Shope told the Wall Street Journal this week that the price of the Apple iPad could quickly fall, as competition in the tablet market hots up.

His comments may have raised hopes over the prospect of cheap broadband options via the device.