uSwitch.com Broadband News

Virgin Media considers new broadband marketing strategy

5

Comments
News

Posted at 2:48pm by

Virgin Media Logo

Broadband provider Virgin Media has launched a review into the way it markets its range of bundles to consumers across the UK.

According to Marketing Week, the company has chosen to examine agreements that are in place in relation to its creative, direct and digital platforms, to consider how it can improve advertising campaigns.

It is believed that one aspect the firm will focus on is the integration of different channels.

Discussing the issue, Ashley Stockwell, Executive Director of Brand and Marketing for Virgin Media, said the firm was keen to "understand the benefits" of such an approach.

He added: "All of our agencies have done and continue to do some outstanding work and have helped us set Virgin Media's market leading ultrafast broadband, TV and mobile apart from our competitors."

Virgin Media recently announced the launch of its new business broadband service, which has been designed to provide a strong alternative to BT.

More news on: Virgin Media, Advertising & brands

Related news

5

Comments

5 comments

  • Ignition, 18th February 2010.

    I would suggest that Mr Stockwell considers getting the damn network fixed first. That way all those customers suffering slow speeds as a result of the rushed and on-the-cheap roll out of 50M can get something close to what they are paying for at peak times.

    Reply

  • Ian Boardman, 18th February 2010.

    The whole marketing strategy is too complicated. I have recently upgraded to V+HD and 50Mb broadband, only to find that as an existing customer, the deal cost me £15 a month more than a new customer.

    I don't want films and sport. But because of the complicated mix of the packages, I have to have them to get the channels that I actually want.

    Reply

  • Charlie Mooney, 18th February 2010.

    I am reeaally angry with Virgin. They have little to no respect for long-term, existing customers.

    Reply

  • Ian Knowles, 23rd February 2010.

    Here is a broadband strategy for you to consider Virgin, give me JUST broadband. No phone line, No TV package - just a reliable 20Mb connection for a fair price.

    I have a mobile and a VOIP phone so dont need a landline, neatly sidestepping the 50p tax if it ever comes.

    iPlayer and similar provide a fair choice of content and Freeview is always there as a fall back. I rarely finish watching a program if it has adverts every eight minutes.

    So come on Virgin, how about a No-Frills package ?

    The current advert showing phone/TV/Internet for £18 is particlarly annoying as the small print at the bottom mentions the unavoidable £11/month phone line charge.
    If you can't get the service for £18/month, how can it be advertised as such?

    Reply

  • Daniel Cheetham, 8th April 2010.

    Virgin Media has a really great brand (in Virgin) and until recently all the feedback I had heard from its customers was good or great. It seems that the recent marketing push has been very effective, as all of my colleagues and a lot of my friends have recently switched to Virgin.

    However, the feedback I now hear is that they have all encountred problems to varying degrees. They state that they are happy with the attitude of the Virgin Media employees that they encountered, but that the whole process of signing up was rather painful.

    A lot of people switch due to the great marketing that the organisiation does and in the hope that they will receive a better service. But they do not understand the complexities involved in Virgin Media activating and delivering the service. Maybe some sort of activity that educates and engages the consumers on the technology would go some way to help Virgin Media's cause and ultimately limit the risk of customer churn.

    Reply

Add your comment