Moo-bile broadband tackles Digital Divide
Posted 1st April 2010 at 9:08am by Jonathan Leggett
Cows are being fitted with broadband transmitters as part of pioneering, cost-effective pilot scheme aimed at solving broadband coverage problems in country communities.
Moves to ensure broadband is available in some of the UK’s most remote locales have faced a number of financial and practical challenges, with many locations’ low density populations making it unviable for providers to supply a service.
However, a pilot scheme from junior ISP Udderly Internet in Cornwall is taking a novel approach to the problem, whereby WiFi transmitters are attached to cows’ necks to boost coverage and reliability within the area.
It is claimed that the transmitters can increase the range and strength of WiFi signals up to eightfold across a five-mile radius.
According to Dr A Buller of Munich’s Fantashtique Institute, who devised the technology used, this delivery method is considerably more cost-effective than mounting new mobile broadband masts and up to 100 times cheaper than laying fibre optic cables or copper wires.

Mr Buller also claims that his approach has environmental benefits because the transmitters are powered by kinetic energy generated by the ruminants’ jaw movements.
Meanwhile, farmers who have participated in the trial have received a substantial subsidy of £500 per cow per month, paid by Udderly Internet, alleviating the financial strain in struggling rural economies.
He said: “For some time now people in rural communities have looked askance at underfunded moves to deliver broadband in their areas and asked ‘Where’s the Beef?’
“We think we’ve hit the bulls-eye with this idea. We’ve had a fair share of scepticism from within the scientific community, but we’re not about to be cowed by the doubters. Once they see how successful we’ve been, they’ll definitely have something to chew on.”
Udderly Internet now plans to milk residents’ experiences and research into signal strength from the last six months before deciding whether to persist with further research.
6 comments
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@Harryjones, 1st April 2010, via Twitter.
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Tanya Hyde, 1st April 2010.
This is outrageous and I will be notifying the RSPCA. The health risks of exposing the cows to WiFi signals in this way could be catastrophic. Who asked them if they wanted to participate in this scheme? It's just another example of man's inhumanity to animals.
Reply
There's got to be a more ethical, safer way of ensuring broadband coverage. In fact anything would be better than this.
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Rowdy Yates, 1st April 2010.
I agree this mistreatment of cows surely cannot go unpunished???
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Don't get me wrong I am as frustrated as the next person about lack of coverage out in the fields, but this is not what God created our cattle for!
Not to mention the potential health risks to us, what are all those radiowaves going to do to our milk?
shocked and appalled. -
James Nesbitt, 1st April 2010.
@ Tanya Hyde. I'm with you. I will also be complaining to the authorities.
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Matt, 1st April 2010.
I hope you have all realised the date that this was published on?
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Will, 1st April 2010.
I don't think it sounds right. It's cruel.
Reply -
Will, 1st April 2010.
And build a new exchange in the field!
Reply
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