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Virgin Media and BT to offer Sky Sports in broadband TV deals

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Posted at 3:22pm by

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Sky has secured a deal which will see its premium sports channels made available through broadband TV packages from Virgin Media and BT.

Ofcom and Sky have reached agreement on proposals put forward as part of the regulator's investigation into the pay TV market, which mean Sky Sports 1 and 2 will be available via other providers.

BT and Virgin Media would have to pay the rate card price for the channels until Sky's legal appeal to the Competition Appeal Tribunal (CAT) over other aspects of Ofcom's plans has been concluded.

A Sky spokesperson said: "We are pleased to have been able to put forward an agreement which provides substantial protection against the short-term impacts of Ofcom's decision.

"We remain fully focused on our substantive appeal, which will be filed with the CAT in due course."

Sky had previous suggested that Ofcom's efforts to change the pay TV market were "unprecedented and unwarranted".

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