The omens are good, that’s for sure. And that’s first and foremost because under the terms of BT’s deal with content provider OnLive , they’ve gained access to titles from industry behemoths, including EA and Ubisoft.

In so doing, they’re nabbing some of the most popular titles and franchises yet seen. Not least among them being the Fifa games - which after years of being second-best not just officially sanctioned but officially better than Pro Evo – as well as platformer turned blockbuster movie Prince of Persia.

And we’re also being promised a whole lot of vintage content too, so you’ll be able to trip down memory lane and sample slices of gaming history without shelling out some of the silly prices charged for rare games on eBay.

Gavin Patterson, CEO of BT Retail, said: “The partnership with OnLive complements our existing BT Vision service.

“It’s great for our customers - they’ll have access to a huge catalogue of games, available instantly on their TV or PC without expensive hardware.“

He added: “And it’s great for BT - it will enhance our premium broadband position and we’ll be entering into a market that’s worth more than £2 billion.”

If OnLive Steve Perlman is to be believed the underlying demand for such a service in the UK is massive. In a post on his company’s official site, he has claimed that “a huge percentage” of requests were from Brits.

Apparently, the model initially being used will allow customers to choose to either rent or buy games. Its the rental option has got massive appeal where we’re concerned.

After all, for all that we love games, there are in truth very few that bear sufficient replaying to merit the £50 price tag. But by the same token there’s a surfeit of titles which would be fine to while away a few idle hours with.

Whether BT’s move will be enough to see it steal the title of gamer’s favourite broadband provider is a moot point. But, coupled with the low ping rates that BT super fast broadband now offers, you’ve got to say that it’s a massive step in the right direction.