Virgin Media has refreshed its home broadband deals to offer subscribers a reduced monthly charge for the initial three months of their contract.

As of today, all customers who take a standalone broadband offer or opt to combine this with broadband with a Virgin Media home phone line at £11.99 per month, thus entitling them to free anytime calls, will benefit from the low-cost introductory period for their service.

Those who select the ‘L’ 10Mb broadband-only service pay £15 per month for three months and £20 thereafter. Consumers who also take a landline pay £5 per month initially and £12.50 per month for the remainder of the contract.

Key features of this broadband offering include unlimited downloads, a fast 10Mb broadband connection and a free wireless router. Additionally, Virgin Media also provides 5GB of free online storage and free security.

Pricing on Virgin Media's standalone 20Mb XL broadband product is now £25 per month for the first three months and £30 thereafter. When a landline is added, meanwhile, the charges are £10 per month for three months and £30 afterwards.

As well as a 20Mb connection, this entitles customers to 10GB of free online storage, complimentary security, unlimited downloads and a free wireless N router.

Finally, the 50Mb XXL deal has also been re-priced as part of the promotion. This is now £33 per month for the first three months when taken alone and £38 thereafter. Price points with a land phone line are £15 per month for three months and £28 for the remainder of the contract term.

Virgin Media XXL's product features the UK’s fastest home broadband service. As with the XL product, key features include free internet security, a free N wireless router, unlimited downloads and free email. Unlimited online storage is also included.

Last year, Virgin Media was named the UK’s fastest broadband provider at Top 10 Broadband’s annual awards ceremony. Tests conducted on the site found that the average Virgin Media customer enjoyed a connection speed of 8.15Mb.

More recently, the broadband supplier announced its broadband TV service is undergoing a surge in support. Over the first three months of this the on-demand offering garnered 200 million views.