Leading UK internet service provider (ISP) Virgin Media may soon be able to offer 400Mb broadband deals, it has been claimed.

Speaking to Techradar, the ISP's Executive Director of Broadband Jon James claimed that the company is continuing to strive for further technological innovation.

Later this year, Virgin Media's 100Mb consumer broadband service comes online, and trials on 200Mb downloads are said to have already been carried out successfully.

"The DOCSIS 3 network really gives us a dial we can turn to give more speed to customers if we think that is the right thing to do both for those customers and commercially," Mr James explained.

"We know very well we can do 200Mb and we could do 400Mb. We are launching a new modem by the end of the year that will be 400Mb-capable."

A time-frame for the development of the technology has not been set, but Mr James said the "capability of fibre-optic networks for truly super-fast broadband is clear".