Consumers who subscribe to BT's Total Sports package can save up to £346 on the equivalent deals offered by rival broadband providers, it has been claimed.

In a new Metro ad, the internet service provider (ISP) claimed that its TV, calls and broadband bundle offers major savings on Virgin Media's sports package.

BT is urging Premier League fans to subscribe for the broadband deal before the autumn, dangling the carrots of Sky Sports 1 and 2, ESPN and Vision Sport access.

"Kick of the new season with BT and save loads when you sign up to our Total Sports package with TV, broadband calls and line rental," the ISP said.

The package may also appeal to Test cricket fans, who will be able to tune into England's summer series against Pakistan, before turning their attention to the 2010-11 Ashes series down under.

BT Total Sports is available to UK households from £17.99 per month on a 24-month contract, although a minimum line speed is required to access the broadband deal.

Sky's subscription TV content can now be included in other broadband provider's TV deals following a recent Ofcom ruling.