Sky study reveals British consumers' life ambitions
Posted 14th July 2010 at 10:42am by Ewan Taylor-Gibson
UK consumers would love to be paid more for doing less in their working lives, a new Sky Broadband study has found.
The survey, conducted to coincide with the broadband provider's Happily Ever After campaign, indicates that people desire a £100,000 per year, part-time job, a £1.6 million home and a classic car.
Being married with two children and having a couple of foreign holidays a year also rank as high priorities, Sky found.
The research indicated that 85 per cent of people are currently dissatisfied with their lives and feel they are failing to achieve their ambitions.
"The ultimate happily ever after may seem like a fairy tale," the Sky spokesperson said.
"But time with family and friends is attainable and plays a huge part in our quest for happiness."
Meanwhile, consumers have up until tomorrow to take advantage of Sky's latest broadband deal, which offers a free Sky+ box to new bundle subscribers.
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