Broadband provider Sky looks set to beat off competition from rivals such as Virgin Media to remain the dominant force in the broadband TV deals market, new analysis has suggested.

The UK Country Intelligence Report from Pyramid Research has suggested that very little looks set to change in terms of the balance of power in the market between now and 2015.

Stela Bokun, Senior Analyst at the organisation, suggested that while IPTV services will grow quickly in the coming years, satellite will remain the top choice for video transmission technology.

He added that Sky is now in a position where it can offer "affordable bundles of pay-TV, telephony and broadband internet access within relatively short contracts (12 months, compared to BT's 24 months), as well as a large HD channel offering and a number of other perks for potential clients".

ITV recently announced it is set to launch high definition versions of its digital channels on Sky's TV platform in the coming months.