People in the UK are becoming more knowledgeable about internet service providers (ISPs) and what to expect from them, a survey has revealed.

Some 511 people were questioned last month by ISPreview.co.uk and 90.8 per cent claimed to know the advertised rate of their internet connection.

Slightly fewer, however, knew the estimated speed of their connection.

Only 40.3 per cent of those questioned said that they were happy with the speed of their broadband service, suggesting that they need to shop around for an ISP that better suits their needs.

The website's founder Mark Jackson recently stated that the adoption of new technologies is the only way that broadband providers will be able to meet and maintain their headline rates.

He said that replacing the UK's old copper wire infrastructure with new fibre optic lines will provide customers with faster and more reliable internet connections, which meet their ISP's quoted speeds.