The majority of consumers still prefer to subscribe to standalone broadband packages rather than bundles, it has been reported.

According to a study conducted by ISPreview, 64.8 per cent of respondents are happy to pay for their internet, phone and TV services on separate bills.

When asked which services they would most like to be bundled with broadband, 61.2 per cent said line rental.

Another 17.7 per cent cited mobile broadband, 15.6 per cent said television and 5.3 per cent mobile phone services.

ISPreview.co.uk suggested that some consumers may have had bad experiences with broadband bundles in the past, before internet service providers honed their offering.

"Service quality and market regulation has now improved, although fears surrounding the complexity of changing bundled suppliers and lengthy contracts still exist," the website stated.