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Born and bred in Yorkshire: Plusnet promotes new broadband deal

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Posted at 10:11am by

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Internet service provider (ISP) Plusnet is hosting a series of Yorkshire-themed events to coincide with the launch of its new price-beating promise.

The Sheffield-based ISP, which is now promoting its broadband services across the UK, announced this week that it will undercut all rivals' prices for standalone broadband services.

To raise awareness of the "un-chuffin-beatable" offer, Plusnet laid on a special tea party in Potter's Field, London, complete with a quartet of thirsty Yorkshire Terriers as guests.

Other events encapsulating the spirit of 'God's own county' are also to be staged this week, while white rose icons such as Yorkshire teacakes and Sheffield band Heaven 17 will feature in Plusnet's advertising.

Jamie Ford, Chief Executive of Plusnet, said: "We are committed to offering the nation good, honest broadband from Yorkshire, at a price that can’t be beaten.

"We believe our price-beating promise is an industry first and means that our customers not only get great customer service and fast speeds, but can have it at the lowest price on the market."

Yorkshire-themed nostalgia appears to be very much in vogue at present – last month saw the return of the flat-capped Tetley Tea Folk after more than a decade away from UK TV screens. 

More news on: Plusnet, Advertising & brands

4 comments

  • @top10, 8th October 2010, via Twitter.

    Plusnet launches Yorkshire-themed broadband ad campaign. Pass the parkin and bonfire toffee, please: http://bit.ly/9fdXcx #broadband

  • Luke Browne, 11th October 2010.

    What a load of rubbish!! What relevance does coming from Yorkshire have when dealing with broadband? The very fact it is from Yorkshire is enough to put me off!!

    Where there's muck, there's brass... Wrong!! Where there's muck, there's inevitably Yorkshire folk!!

    Reply
  • Geoffrey Mather, 27th October 2010.

    I notice this in your literature - "Our broadband won't be beat on price." Your TV adverts use similar words. Are you happy with the word "beat" in its context? Surely it should be "beaten"?

    Reply
  • Andy Favell, 1st November 2010.

    We switched to Plusnet a week ago. And we have been without Internet for... eh... one week. Having spent a fortune on calls to various people, I have now bought a mobile dongle, while I wait and wait and wait for someone to fix it. We’ve not heard a peep in four days.

    Britain’s ‘cheapest’ broadband has cost us £50-£100 in a week, with no service whatsoever. The thing that baffles me is that my previous ISP and this one are both resellers of BT – it’s only a matter of switching a switch and changing the billing isn’t it?

    Now if Jamie Ford, Plusnet’s CEO, changed his electricity, water or gas provider, how long would he think was acceptable for the service to be down, 7 seconds, 7 minutes, 7 hours or 7 days? If it was more than 7 seconds, I think he’d be demanding compensation. So Jamie, how about getting your broadband service sorted out before going on the publicity drive? Didn’t you learn anything from Bulldog (Cable and Wireless) and TalkTalk (Dixons)’s fiascos? If you ask me, this company is more reminiscent of old PG tips adverts than old Tetley’s adverts.

    As they say in Yorkshire: “you don’t get ought for nought”… Not good, not honest, not cheap.

    Reply

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