Orange has launched a special new offer for households signing up to its fixed broadband service.

From today, customers receive a free £40 Sainsbury's voucher when subscribing to Orange Broadband & Calls.

The gift certificate can be used at any of the supermarket giant's UK stores, enabling consumers to make significant savings on their weekly shopping.

But even without the Sainsbury's voucher offer, Orange Broadband & Calls offers great value to UK consumers.

Customers signing up to the broadband package – which offers up to 20Mb download speeds to UK homes – currently receive three months' free service.

This means they are able to save up to £27.50 on their broadband bills during this introductory period.

Subscribers have access to unlimited monthly downloads, enabling them to take advantage of IPTV and other advanced internet services.

Off-peak calls are also included with the broadband package, meaning customers have unlimited home phone access on evenings and weekends.

A free wireless broadband router – capable of up to 15 times the speed of standard routers –also comes with Orange Broadband & Calls.

However, the current offer only applies to customers signing up online on an 18-month broadband contract.

Consumers with an existing Orange mobile contract qualify for a discount from the broadband provider.

For them, Orange Broadband & Calls is priced at £7.50 per month, with three months' free service include.

Other subscribers are required to pay £12.50 per month, however the introductory contract period also applies.