BT has launched OnLive's cloud-based gaming service in the UK, with a special introductory subscription offer for its broadband customers.
For three months, BT subscribers will be able to capitalise on free and unlimited access to PlayPack 1, which includes access to more than 100 video games.
BT – which took a 2.6 per cent share in OnLive last year – has an exclusive arrangement with the firm, making it the only broadband provider to hold distribution rights.
As such, none of BT's rivals will be able to include OnLive gaming services as part of a broadband package.
Through the OnLive Game Service, PC, Mac and tablet users can play the latest and most advanced games over a broadband connection.
Initially, BT customers will have access to titles including Batman: Arkham Asylum, Saints Row 2, Homefront, Borderlands, Just Cause 2, Flatout 2, Puzzle Quest: Challenge of the Warlords, and Prince of Persia.
They will also be able to take advantage of a special launch offer, which enables consumers to buy a new gaming title – worth up to £39.99 – for just £1.
Warren Buckley, Managing Director for Customer Service at BT Retail, described the new cloud-based gaming broadband service as "fantastic news for the UK".
"The three months free PlayPack subscription is a great offer for BT broadband customers and there are no strings attached," he stated.
"It's not part of a contract and we're waiving usage allowances until the new year. We just want to give our customers the chance to try it, and with more than 100 premium games available, choosing what to play will be the hardest part."
Mr Buckley said the launch of OnLive is "yet another reason" for UK consumers to choose a BT broadband deal.
"Our superfast, up to 40Mb BT Infinity fibre broadband is ideal for something like OnLive gaming," he added.
OnLive founder and Chief Executive Steve Perlman claimed that the service will "utterly transform" gaming in the UK.
"No discs, big downloads or specialised hardware are needed. OnLive gives you the latest games instantly, anytime, anywhere on HDTV, PC, Mac, as well as soon on iPad and Android tablets," he stated.
Mr Perlman said it makes high performance gaming "as accessible as streaming video", with unique social features, such as watching people play games live with voice chat and Facebook integration.
The three months free offer is open to any BT home broadband customer, aged 18 years or over, who registers with the broadband provider online before January 31st 2012.