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Orange home broadband turnaround 'near complete'

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Posted at 11:10am by

ORANGE LOGO LARGE

Orange's home broadband division could finally return to growth during Q4 2011 after customer attrition reduced to a trickle during Q3.

The broadband provider near-stabilised its subscriber base between July and September, with just 3,000 customers switching to a rival operator.

Orange currently has 713,000 home broadband customers, but based upon the reversal in fortunes for the firm, this number could well increase between October and December.

Bruno Duarte, Head of Orange Home Broadband, explained that subscriber numbers rose during September – the first month of growth since November 2007.

He conceded that customers had been treated poorly by the broadband provider in the past, but stressed that this is very much a different regime.

"Our objective is to get to a point where we are no longer ashamed of what we are doing to our customers – or, to put it positively, where we are proud of what we are doing to our customers," Mr Duarte told the Guardian.

Orange's UK arm is now under the ownership of telecoms giant Everything Everywhere, having merged with the T-Mobile's British operation.

More news on: Orange

2 comments

  • Arthur Chadwick, 31st October 2011.

    I have been a Broadband customer since before its inception from Wanadoo and find its a company that makes promises it never fulfils.My broadband speed meaured on a regular basis is between 3.5 and 4.0 Mbits and despite promised improvement no change has resulted.

    The exchange is situated only about 600 metres up the road but my promised 20Mbits is like pie in the sky.The solution is to change to a provider using diferent transmission methods but for other reasons this is a last resort.What can be done?

    Reply
  • Andrew Coughlan, 7th April 2012.

    I have been a Broadband Customer since the Wanadoo days and have never had any problems with them,my download speed is 7-8 Mbps which is fine for my needs. I have my original Livebox which works a treat with 2 Laptops,3 phones,a Kindle,3DS,PS3 connected at various times.

    Praise where its due "Well done Orange"....

    Reply

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