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The Apple iPad continued to lead the way in the media tablet market during the final quarter of last year, it has been reported.

Despite the rising popularity of Android, the iPad took a 58 per cent share between October and December 2011, according to a report from Strategy Analytics.

Google's rival accounted for 39 per cent of sales, closing the gap on Apple - but the latter still sold 15 million iPads during this period.

Strategy Analytics said the total tablet market grew from 10.7 million sales in the fourth quarter of 2010 to 26.8 million in the same period of 2011.

Speaking last week, Apple Chief Executive Tim Cook said the firm had seen no slowdown in sales volumes after the launch of the Kindle Fire in October.

This suggests the popularity of iPad broadband deals - supported by UK mobile broadband providers - remains unaffected.

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