A small UK broadband provider is moving to 28-day rolling contracts in a bid to better meet the needs of British consumers.
Direct Save Telecom is freeing up its fixed-line and super-fast broadband customers to switch to another provider with just four weeks' notice.
Stavros Tsolakis, Chief Executive Officer at the broadband provider, said that with the state of the economy as it is, and the ever changing job market, people do not want to be tied into a long-term broadband contract.
"They are being forced to be flexible in their working lives, so they need the same flexibility from their telecoms provider," he stated.
"We give this to them. No other provider offers this type of contract."
Mr Tsolakis noted that the large telecom companies offset high acquisition costs and failing growth with forced customer retention.
They do this by tying customers in to multiple services with a longer contract, he explained.
"Customers feel tied down and stressed - as any changes to their lifestyle will not lead to changes in their telecom bill. No matter what, they are stuck with their supplier and their monthly bill."
Mr Tsolakis said this is not the case with Direct Save, which is required to deliver great customer service and low prices or risk losing its customer base.