Sky TV and broadband bundle subscribers have received yet another boost, after the firm secured the live rights to GP2 and GP3 motor racing.
The motorsport series - seen by many as breeding grounds for Formula 1 - will be covered exclusively by Sky, with races shown on the firm's new Sky Sports F1 HD channel.
The news comes as yet another boost to racing fans, after Sky agreed a deal to show live, uninterrupted coverage of all F1 races and qualifying from 2012.
With GP2 and GP3 added to an expanding motorsport portfolio, Sky viewers will have the chance to monitor all the top young talent making waves in the sport.
Six former GP2 champions will line-up in Formula 1 this season - including Britain's own 2008 world champion Lewis Hamilton.
A weekly magazine show, presented by Georgie Thompson and Ted Kravitz, will offer news, views and insight into the junior series.
All 12 rounds of the competition will be aired on Sky Sports F1 HD, starting in Malaysia between March 23rd and 25th.
Sky Executive Producer Martin Turner said: "We are delighted to be showing GP2 and GP3 live on Sky Sports F1 HD.
"The series promises nail-biting and fascinating racing and we'll track gifted drivers through the ranks as they aim for Formula 1."
This year will be the first time Sky broadband and TV subscribers have been able to watch F1 racing on the channel - previously races have been exclusive to terrestrial television.
Just half the season's races will be shown live on the BBC - but Sky customers will not have to miss a minute of the action.
Sky has pledged to broadcast every race in its entirety - without commercial breaks - which is sure to please sports fans looking forward to another exciting season.
Barney Francis, Managing Director of Sky Sports, said: "This is fantastic news for F1 fans and Sky Sports will be the only place to follow every race live and in HD.
"We will give F1 the full Sky Sports treatment with a commitment to each race never seen before on UK television."