Broadband provider Sky has announced a new growth strategy geared towards claiming market share from rival service providers.

The firm is aiming to cement its place as the UK's fastest growing broadband provider through a number of service improvements.

Firstly, the company is extending its network to parts of the UK where households and businesses are currently unable to access its broadband deals.

Sky said it is building out its network to reach even more customers, with the firm aiming to cover 88 per cent of the UK by June 2013.

"This means more than a million extra homes will be covered by Sky's network," the firm noted.

"Sky continues to be the only broadband provider to guarantee not to manage the speeds of any customer on its network."

The service provider is also committing to deliver free wireless broadband services to customers wherever they are.

Sky's new Wi-Fi service, powered by The Cloud, is scheduled to launch in the coming weeks, meaning subscribers can access more than 10,000 hotspots across the UK for free.

Customers will be able to log onto Sky broadband on their laptops, iPad media tablets and other mobile devices while on the move.

In addition, the firm is adding more choice with the launch of new broadband packages from April 2012.

Sky Broadband Unlimited Fibre will offer 40Mb downloads with a totally unlimited usage allowance for just £20 per month, the firm announced.