Jump to navigation
Customer news

Many UK consumers lack knowledge of their full range of broadband deal options, it has been suggested.

Piers Daniell, Managing Director of connectivity provider Fluidata, said many people feel like they have a lack of choice when it comes to broadband services - when this is often not the case.

He suggested broadband providers need to find more successful ways of advertising their brands to end users, as reported by

"If people are to realise there's more to high-speed broadband than BT – and there certainly is – then we need to see more done to market [its] availability," Mr Daniell said.

Too often, broadband advertising simply focuses on infrastructure investment, he suggested.

"It is great news that the government is investing more in high speed broadband infrastructure, but people need to know it's available, or take-up will be low," he stated.

The UK government wants every community across the country to have access to a minimum of 2Mb broadband by 2015. 

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest Comments

  • Malcolm.CM13 1 week ago TalkTalk offering free speed... BTW, put my postcode in & you'll see for yourself, CM13 1JZ Standard broadband: Up to 38Mb (estimated...
  • Malcolm.CM13 1 week ago TalkTalk offering free speed... 4Mbps? I should be so lucky! They say I only get 2Mbps because I'm 2.6 miles from the Brentwood signal box...
  • Tim Coote 1 week ago Government pledges 10Mbps... Looking at the business case(s) for this 'investment' in BT's balance sheet, I'm surprised not to see...

Search news