Orange is aiming to shake up the UK home broadband market with a new package featuring inclusive mobile minutes.
The firm - a subsidiary of Everything Everywhere in the UK - has launched a new broadband deal offering unlimited broadband and landline calls to 30 countries, but also 500 inclusive minutes to mobile phones per month.
And for UK consumers signing up over the next month, the offer is even more attractive - Orange is giving away 1,000 inclusive mobile minutes to those subscribing during March.
According to Orange, many Brits refuse to call mobiles from their home phone due to the fear of running up sizeable bills.
The broadband provider hopes the new service will encourage people to make better use of their home landlines, and derive greater value from their home broadband packages.
Orange says the broadband deal - available from Tuesday March 6th 2012 - is "perfect" for cost-conscious families.
Broadband and Anytime Mobile Calls is available from £15 per month, for which consumers receive high-speed broadband, an unlimited usage allowance, inclusive anytime calls to landlines, 500 inclusive minutes to mobile phones and landline calls to 30 international countries.
The broadband deal also comes complete with McAfee Anti-virus 2012 + Parental controls, a wireless broadband router, and access to Orange brand benefits such as Orange Wednesdays and Orange Films to Go.
Orange pay monthly mobile customers taking up Orange home broadband and calls can also benefit from inclusive Wi-Fi hotspot access to over 200,000 locations across the country.
Sylvain Thevenot, Director of Marketing & Propositions at the broadband provider, said Orange wants to make keeping in touch with friends and family, no matter where they are, "as simple as possible".
"This is why we have taken our plans to the next level and created the UK's first ever package with inclusive mobile minutes," he stated.
"Our new plan continues to play a part in our commitment to offer our customers the most transparent and best value broadband deals across the country."