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Greene King has signed a deal with The Cloud which will see all customers gain access to free wireless broadband services.

The hospitality giant, which owns 2,400 pubs, restaurants and hotels in the UK, is to extend its contract with the Wi-Fi provider to rollout broadband across the chain.

Consumers will be able to take advantage of fast, reliable internet access on their laptops, media tablets and smartphones.

Greene King initially rolled out The Cloud's services at 300 pubs.

Over 5 million MB of data were downloaded on the network in these pubs in April alone, the equivalent of over 7,000 movies or 1.25 million songs.

The deal with Greene King adds to the 5,000 pubs already on The Cloud’s Wi-Fi network, making it by far the biggest provider to Britain’s pubs.

Other pub operators who already offer Wi-Fi from The Cloud include JD Wetherspoon, Spirit Pub Company and Stonegate Pub Company.

Peter Groves, Group Commercial Director from Greene King, said that with more consumers using the internet on their mobile devices, the need for public Wi-Fi had become increasingly clear.

"It helps us attract a wider audience across the day, including at traditionally quieter times, as well as providing the infrastructure we can use for new services that improve customer satisfaction and loyalty over the longer term," he stated.

"We have been delighted with the service that The Cloud have provided, so they seemed the natural partner to roll out across our estate."

Vince Russell, Managing Director of The Cloud, said the firm was "delighted" to extend its relationship with Greene King, reinforcing its position as "the provider of choice for fast, reliable Wi-Fi access".

"As tablet and smartphone penetration continues to climb so customers increasingly demand great connectivity," he stated.

"We look forward to working with Greene King and our other partners as we continue to deliver new innovative services for them and more importantly their customers.”

In total, The Cloud now has over 10,000 wireless broadband hotspots around the UK.

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