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A new study suggests UK broadband subscribers are increasingly unhappy with the way service providers handle their complaints.

Ofcom's latest consumer telecoms data reveals more consumers took issue with their provider's management approach during July 2012.

The number of objections made to the media regulator regarding complaints handling increased from 650 in June 2012 to 775.

Slight rises were also seen in the number of complaints about mobile mis-selling and slamming (199 to 223) and early termination fees (127 to 157).

However, the number of people contacting Ofcom about fixed-line mis-selling and slamming dropped from 581 to 485.

Despite Ofcom witnessing a rise in the number of customers unhappy with complaint management, the number of objections was some way down on the peak of 927 recorded in September 2011.

Last week, the regulator introduced new measures designed to ensure consumers receive "better outcomes" when making complaints about their broadband provider.

The media sector published a set of common principles to be followed by the Ombudsman Services: Communications (OS) and the Communications and Internet Services Adjudication Service (CISAS) when handing complaints.

These decision-making principles will help safeguard against any potential inconsistencies in the way the schemes deal with customers.

Claudio Pollack, Director of Ofcom’s Consumer Group, said "effective redress" for consumers is essential.

He claimed that by providing a free, independent service to consider disputes, alternative dispute resolution schemes (ADR) play a key part in this.

"OS and CISAS have agreed to the new decision-making principles, and Ofcom has therefore continued its approval of both of these ADR providers," Mr Pollack stated.

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