An advertising campaign featuring Olympic superstars Usain Bolt and Mo Farah helped Virgin Media boost its number of new cable customers.
The firm, which provides broadband, pay-TV and telephony, said it added 39,500 customers in the three months to the end of September, compared with 6,300 for the same quarter last year.
New subscribers were drawn to Virgin Media's super-fast broadband offering and the TiVo digital TV service, the company said.
The average spend per user was also up 1.8 per cent and the number of people dropping the service fell as customer loyalty increased.
Revenue was up 2.8 per cent to £1.03 billion for the three months.
"This has been a quarter where continued strong demand for super-fast broadband and TiVo has led to lower churn and meaningful cable customer growth," Virgin Media Chief Executive Neil Berkett said.
"Combined with progress in our business division, we have again delivered solid financial progress."
Virgin Media also said it would launch a TV Anywhere service within the coming weeks. The service, an enhancement to the TiVo product, will allow TV customers to stream live channels to their iPhone or iPad, with more content available on their PC, Mac or laptop.