Plusnet has reiterated its mission statement - to provide customers with the best possible broadband experience.
Dave Tomlinson, from the Sheffield-based broadband provider, said the firm has invested heavily in its network capacity and traffic management systems in order to achieve this goal.
"Historically, we’ve used our product design and traffic management to encourage our customers to move large downloads overnight," he stated.
"However, we’ve seen a big shift in how people use the internet over the last few years. The shift began with YouTube bringing streaming video to the masses, followed by iPlayer bringing catch-up TV to the UK."
Mr Tomlinson said the nature of these services is that most web traffic is seen during the evening when people are at home and want to watch video content online.
Average usage has doubled in just over two years, driven almost entirely by streaming video, he noted.
"For many users 60GB is no longer enough and the security of an unlimited product is what they need, but with the quality and reliability they’ve come to expect from Plusnet."