Plusnet is revamping its home broadband offering in time for Christmas.
The Sheffield-based broadband provider will launch 'truly unlimited' internet services this week - on Wednesday December 19th - free from any download allowances or fair usage policies.
Plusnet says it is offering "the same great value fibre and ADSL services" customers have come to expect, but without any usage restrictions.
The firm's Plusnet Unlimited broadband deal will offer up to 16Mb speeds and unlimited usage with no throttling/speed limits.
Prices will start at £9.99 per month plus line rental for the home broadband package.
The firm's fibre equivalent broadband deal will be priced from £19.99 per month plus line rental.
"For the less data hungry of you out there, we’ll be retiring our current Value packages and replacing them with Plusnet Essentials and Essentials Fibre," Plusnet stated.
"With peak-time usage allowances of 10GB and 40GB respectively, prices start from just £5.99 per month."
The firm said the changes are being implemented to ensure Plusnet remains "one of the most competitive broadband providers in the market".
Jamie Ford, Chief Executive Officer at the firm, said Plusnet prides itself on "offering value for money products, with a first class service".
"As new broadband-enabled devices continue to hit the market, we felt now was the right time to launch truly unlimited broadband products," he stated.
“Customers’ internet habits have changed considerably over the last 12 months. People are using more bandwidth and services that demand faster speeds."
But at the same time, people still want a broadband supply for limited day-to-day use at the best price point possible, Mr Ford added.
"We believe that our new Essentials and Unlimited products meet either demand," he stated.