Virgin Media has launched a new home broadband deal offering six months' free services to new customers.
Households signing up for the firm's 30Mb broadband and unlimited weekend calls bundle can save 50 per cent over the introductory period of their contract.
The broadband deal is ordinarily priced at £14.50 per month, meaning subscribers can save an initial £87 on internet and home phone services.
All subscribers are required to take out Virgin Media line rental, which is priced at £14.99 per month.
However, this can be reduced to just £10 per month if subscribers are willing to pay the whole balance in full with a debit or credit card.
Virgin Media broadband and unlimited weekend calls offers super-fast broadband and an unlimited usage allowance.
This means subscribers are able to download as much as they like over the course of the month.
Subscribers also receive inclusive weekend calls, allowing them to make free calls to UK landlines and Virgin mobile numbers.
And the deal comes with a Virgin Media Super Hub, which provides super-fast wireless broadband throughout the home.
Customers signing up over the internet are also able to take advantage of a free connection, enabling them to save £49.95.
Earlier this year, Virgin Media announced plans to double all fibre customers' broadband speeds for free, up to the current network maximum of 120Mb.