Virgin Media is continuing to target faster broadband speeds - and one day hopes to offer 10Gb downloads to its cable customers.
The broadband provider is working on the new DOCSIS 3.1 standard, which it believes will support hyper-fast broadband speeds in the future, reports ISPreview.co.uk.
Plans for the new specification - which aims to harness the power of Orthogonal Frequency Division Multiplexing - were initially unveiled in October 2012.
It is believed the use of such technology could boost cable network capacity by up to 50 per cent, while delivering significantly faster broadband download speeds.
The use of DOCSIS 3.1 could see Virgin Media significantly upgrade its home broadband offering in the UK.
According to the news provider, Virgin Media's current network - which uses fibre and high-grade coaxial cable - has the potential to deliver up to 400Mb speeds.
At present, the broadband provider offers up to 120Mb downloads with its TV, home phone and broadband packages.
The news provider explained that a lack of clear demand - along with the possibility of a negative impact on other services - means that 400Mb broadband is not yet available.
Trials conducted in East London have confirmed the potential of Virgin Media to offer up to 1.5Gb speeds via cable broadband.
But, given the ongoing tests with the DOCSIS 3.1 standard, it appears the broadband provider is seeking greater long-term gains.
Speaking to ISPreview.co.uk, a Virgin Media spokesperson said the firm "continues to test various speeds to be ready for when we think the time is right to pre-empt consumer demand".
The representative added that the company is eager to "maintain its lead as the UK’s fastest widely available broadband company".