Network infrastructure providers should be focusing more on delivering super-fast broadband in the areas which need them, it has been claimed.
Writing for PC Pro, technology commentator Nicole Kobie explained that many homes and businesses in the UK countryside are continuing to struggle with slow or no broadband access.
At the same time, people living and working in urban areas are gaining access to faster and faster download and upload speeds.
"Those who would benefit most from super-fast broadband are the last in the queue," she told the news provider.
"Faster broadband would help those in rural areas – and it isn't only about watching Doctor Who on iPlayer, it’s about accessing government services and running small businesses."
Ms Kobie predicted that fibre adoption levels in rural communities with poor connectivity at present would be much higher than the one in 12 households signing up for super-fast services in the cities.
People in rural areas - able to access high-speed broadband through their ADSL connections - are in less of a hurry to upgrade to fibre, she suggested.
"Although future-proofing networks is necessary for innovation, it’s a matter of priorities," Ms Kobie said.
"Right now, two-thirds of us have, or soon will have, adequate or better broadband, and yet the biggest benefit will be to those in the 'final third'. Maybe their needs should be addressed first."
The government has set aside £530 million to invest in broadband connectivity in the UK countryside, with the coalition aiming to deliver super-fast services to 90 per cent of the population by 2015.
However, under the current plans, many rural homes and businesses will still only be able to access up to 2Mb broadband services.
Private sector investment in rural networks has been limited to date, with the more widely dispersed rural populations creating commercial and logistical challenges.