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Broadband services have helped to ensure business continuity over the last week, as snow and ice have gripped the UK, according to KC.

The Hull-based broadband provider claims to have witnessed a 30 per cent surge in internet traffic since heavy snow arrived in the UK.

It has attributed this increase in network traffic to more people working from home or other remote locations to avoid commuting in difficult conditions.

Gary Young, Business and Consumer Director at KC, told ISPreview.co.uk that home broadband users now have increased connectivity and faster broadband speeds.

As such, he said there is "no longer an excuse for bad weather to cause businesses to grind to a halt".

"It is so easy and cost-effective for employees to work from home using a computer and a mobile phone, and by having the right software and broadband service in place," Mr Young stated.

"Any business that has had to shut or run skeleton teams over the past few days has been in danger of missing a customer contact or a sales opportunity, and in today’s challenging economic climate that‘s not something companies can afford to do."

He said that as a result of the current disruptions, remote working has become a priority for many business leaders.

According to the Federation of Small Businesses, one in seven employees failed to make it into work during the 'Big Freeze' of winter 2010.

The lobby group claimed that 18 per cent of businesses lost access to their premises at this time - increasing the risk of revenue losses.

However, increased adoption to super-fast broadband services over the last three years means more employees are now equipped to work productively from home.

Many workers can access cloud applications and other high bandwidth services using fast and reliable home broadband connections.

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