BT has added 'totally unlimited broadband' to all but its entry-level offerings following a policy change that will substantially boost broadband usage for customers.
It comes as the TV, home phone and broadband provider aims to bring about greater simplification around how it promotes and names the various bundles it offers.
This new move will see Totally Unlimited Broadband extend to all but its entry-level packages and includes many that were already labelled 'unlimited' yet still had caps.
The main difference will be that related products are now free from traffic management such as restrictions on peer-to-peer sharing and video streaming.
Furthermore, the company has unveiled BTCloud, its new online storage service with a free 2Gb allowance for broadband customers and up to 50Gb of storage for those taking top tier packages.
"We believe we have boosted our broadband offering by moving our best broadband deals to totally unlimited," said John Petter, Managing Director of BT’s Consumer Division.
"Customers told us that they wanted to be able to enjoy catch-up TV, streamed films and other bandwidth-eating applications without having to worry about going over their limit or being slowed down by their ISP."