Vodafone has pushed back its 4G mobile broadband launch until later in the summer.
The service provider - which secured spectrum in both the 800MHz and 2.6GHz frequency bands in the recent Ofcom auction - had been planning to offer next-generation mobile services from May or June 2013.
However, Vodafone Chief Executive Vittorio Colao said the firm would not be rushing its 4G services to market - meaning consumers face a longer wait for super-fast Vodafone dongles.
"We are convinced our own 4G will be better performing," he stated.
"We want to be able to launch it when it's really ready. End of the summer means when there is going to be a good commercial window for launching it."
In a recent statement on its European Union network strategy, Vodafone said it "continues to focus on supporting higher speed data in both mature and emerging markets, and delivering a consistently excellent data experience to customers through the widespread deployment of HSPA+, LTE and high capacity backhaul".
"We expect to continue our consistent level of investment so that Vodafone customers can be assured of a video-standard data service across our footprint in Europe and we can successfully manage the high growth in data volumes anticipated," the firm noted.